Background Story
January 25,
Let’s be honest.
When you’re standing in front of your underwear drawer, you shouldn’t have to deal with pinching, riding up, or irritation. It’s frustrating—and you’re not alone. Over half of us experience recurring discomfort without knowing why.
What’s causing it?
Synthetic fabrics and harsh chemicals might be to blame. That didn’t sit right with us, so we decided to make a change.
Our solution?
We teamed up with leading fabric and fit experts, testing each design on real women—whether they were at Pilates, in the gym, or simply living their day-to-day lives.
The result?
Underwear designed for you:
- Hypoallergenic.
- Moisture-wicking.
- Thoughtfully crafted to move with you.
And because we believe in what we’ve created, we back it with a 90-day guarantee.
For you, with love.
If you’ve read this far, you clearly care about what touches your skin—and so do we. So here’s our little thank-you:
Use code OBSESSED at checkout for 10% off.
Because you deserve underwear that feels like it was made just for you.
With love,
GNJ
Dubai Abu-Dhabi Riyadh Doha Manama Kuwait